Meet the Author

Troy McKinna is a brand crusader, a problem solver and an entrepreneur fighting for the future of brands. He believes that brands not only connect products and services with consumers, but also act as a defendable growth strategy for organisations and start-ups alike. He has proven this time and time again growing some of Australia’s, and the world’s, most recognisable brands, including Mars®, Snickers® , Schweppes®, Gatorade® and Cool Ridge®.