How to embrace storytelling to help you write a business book

Why do we read?

Go on and think about that for a minute.

'We read to know we are not alone,' explains CS Lewis.

We read to join our lives, our joys, and troubles, our questions and answers with those of other people.

We read to link our stories with others - to remember that our life, like all lives, has a story, which we may find told in this book or that.

(The Little Red Writing Book, 2006)

Hence, 'I wrote the books I should have liked to read,' finished Lewis.

So why then do we make business books and blogs so boring....!?

• We overload them with case studies.
• We overload them with facts and stats.
• We overload them with dry material.

Well, no more.

Just because it's business, doesn't mean it has to be bland, as storytelling expert Gabrielle Dolan explains in this video.

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Here's how to use stories to bring business to life.

And remember, to learn how to use stories in your writing, download The Author's Guide to Using Stories that Excite and Engage

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